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Category: Case Study

Laal Tail Mother’s day

Brief: Dabur’s Baby Care vertical encompasses three products under the Laal Tail portfolio: Laal Tail, a massage oil for bone strengthening; Janamghuti, an immunity-boosting solution;

Portfolio Endorsement

Brief: In 2022, after 21 years, India achieved victory in the renowned Mrs. World pageant. Mrs. Sargam Kaushal, a woman from Jammu, won the title,

Fem Gold

Brief: Dabur’s Fem gold bleach has the largest market share in Punjab in the skin whitening category. The youth-centric brand focuses on the golden glow

Simon Carter

Brief: Simon Carter is a British fashion design company specializing in men’s accessories and menswear. It operates under the umbrella of the Aditya Birla Group

Real Fruit Juice

Brief: Real’s Fruit juice leads the market in India with a 43.5% share. It is the single largest brand in the Dabur Foods category. During

American Eagle

Brief: American Eagle, a renowned apparel company known for its reliability and quality, has designed jeans for girls that are stretchable, non-body-hugging, and incredibly comfortable.

Himalaya Face Sheet Mask

Brief: Himalaya, a leading manufacturer in science-based herbal products, introduced a new product in the skincare category: a serum-based face sheet mask. This innovative product

Dabur Honey

Brief: Dabur Honey as a brand was facing usage challenge off lately in Punjab region. During covid times, Honey was consumed by many in the