Case Study
Brief: Dabur Honey as a brand was facing usage challenge off lately in Punjab region. During covid times, Honey was consumed by many in the name of immunity building but post covid honey usage dropped...
Brief: Real’s Fruit juice leads the market in India with a 43.5% share. It is the single largest brand in the Dabur Foods category. During their 2022 market research, they observed a shift in...
Brief: Dabur’s Fem gold bleach has the largest market share in Punjab in the skin whitening category. The youth-centric brand focuses on the golden glow achieved by a 15-minute application...
Brief: In 2022, after 21 years, India achieved victory in the renowned Mrs. World pageant. Mrs. Sargam Kaushal, a woman from Jammu, won the title, etching her name in history. The Dabur regional team...
Brief: Dabur’s Baby Care vertical encompasses three products under the Laal Tail portfolio: Laal Tail, a massage oil for bone strengthening; Janamghuti, an immunity-boosting solution; and Gripe...
Brief: Himalaya, a leading manufacturer in science-based herbal products, introduced a new product in the skincare category: a serum-based face sheet mask. This innovative product came in five...
Brief: American Eagle, a renowned apparel company known for its reliability and quality, has designed jeans for girls that are stretchable, non-body-hugging, and incredibly comfortable. These jeans...
Brief: Simon Carter is a British fashion design company specializing in men’s accessories and menswear. It operates under the umbrella of the Aditya Birla Group as a foreign brand, with a joint...
